Cozy Shade Lane

I’ve had the joy of supporting Casey in bringing her vision for Cozy Shade Lane to life, helping shape and refine the brand’s identity through logo development, website design, and creative execution across digital, print, and packaging. As an artist-led brand, Cozy presented a unique opportunity to collaborate closely with Casey’s original illustrations and creative voice. My role has been to translate her art and ideas into a cohesive visual world that feels bold, thoughtful, and unmistakably Cozy.

Services Provided

  • Worked alongside Casey to shape and refine the visual identity of Cozy Shade Lane, supporting logo direction, color palette, typography, and brand tone to bring her creative vision to life across every touchpoint.

  • Designed and structured the full Cozy Shade Lane website, building a cohesive, user-friendly flow that reflects the brand’s personality and showcases both product and storytelling with clarity and charm.

  • Created intentional packaging and label designs across multiple product lines, from soap bars to candle concept, ensuring each item felt artful, functional, and true to the Cozy Shade Lane aesthetic.

  • Designed launch graphics, carousel posts, story slides, and email templates to support product drops. Developed content that stayed visually consistent while generating excitement across social and digital platforms.

  • Collaborated closely with Casey to structure The Lane Magazine, assisting with layout design, typography, and visual storytelling to create a digital experience that felt curated, personal, and editorially strong.

  • Supported Casey in translating her ideas into tangible design, from moodboards and product naming to visuals and campaign concepts. A true creative partnership built on trust, intuition, and shared vision.

  • “I can't say enough wonderful things about working with Nancy. I came to her with a very specific vision, and she not only understood it but refined it to absolute perfection. Throughout our time working together, I threw many different branding and graphic design challenges her way, and she leaped over the bar every single time with creativity and ease. Every deck she delivered exceeded my expectations, her work is thoughtful, detailed, and truly exceptional. I never once felt like I was getting anything less than top-tier quality. Nancy completely blew me away with her talent and professionalism, and on top of that, she's a joy to work with. I'm grateful to call her both a colleague and a friend, and I look forward to many more collaborations ahead.”

Cozy Shade Lane

Casey Stephenson

Email Marketing

I had the pleasure of working alongside Casey to bring The Lane Magazine to life, a digital publication that captures the spirit of Cozy Shade Lane through thoughtful visuals, storytelling, and design. While Casey led the creative direction, I helped structure the layout, organize the flow, and shape how the content came together across each section. It was a true collaboration, blending Casey’s artistic vision with intentional design to create something that feels both curated and deeply personal.

Social Media

Product Development

Packaging

Let's get in touch

Let's get in touch

Let’s make something thoughtful, strategic, and way too good to ignore. I’m available via Instagram DMs or right here through my contact form. I’m here and I’d love to hear about your brand.

Let’s get started!

let's get in touch
DM me @Nancyg.PSD

Follow along for a peek at the process, the projects, and the stuff I swear I’m working on.